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Julie Plagens
Elementor Pro, ACF, CPT UI, Figma
WordPress Blog Setup
Spiritual Growth
Julie, the owner of MomRemade.com, is a passionate blogger with a mission to assist readers in navigating challenging relationships and inspire them to grow closer to Christ. Her blog covers a range of topics, including personal experiences, book reviews, and spiritual insights. However, despite her noble intentions, Julie faced issues with her blog’s Pinterest sharing, an outdated design, and the lack of SEO optimization, hindering her blog’s reach and potential impact.
The project’s main objective was to resolve the Pinterest sharing issue, revamp MomRemade.com’s design using Elementor Pro plugin, implement a custom post type for book sales with the Advanced Custom Fields (ACF) plugin, and focus on SEO optimization to enhance the blog’s visibility, user experience, and spiritual inspiration.
Challenges:
1. Pinterest Issue: Technical obstacles with sharing blog posts on Pinterest resulted in limited visibility and reduced traffic from the platform.
2. Design Enhancement: The existing blog design was outdated, potentially deterring users from engaging fully with the content and message.
3. SEO Optimization: A lack of SEO strategies and practices prevented the blog from reaching a broader audience and fulfilling its purpose of inspiring readers to grow spiritually.
4. Book Sales Section: The current design for the book sales section did not effectively captivate users, leading to low conversion rates and limited book sales.
1. Pinterest Issue Resolution:
– Conducted a thorough evaluation of MomRemade.com’s Pinterest sharing functionality to identify and resolve technical issues.
– Implemented fixes and optimizations, ensuring seamless sharing and increased visibility on Pinterest.
– Utilized Open Graph meta tags and optimized image descriptions to enhance Pinterest compatibility and attract more traffic.
2. Website Redesign using Elementor Pro:
– Collaborated closely with Julie to understand her vision for the new design, aligning it with the blog’s purpose and theme.
– Leveraged the capabilities of the Elementor Pro plugin to create an appealing, user-friendly, and spiritually uplifting design.
– Ensured the redesign was responsive, allowing users to access the blog easily across various devices.
3. Custom Post Type for Book Sales Section using ACF:
– Installed and configured the Advanced Custom Fields (ACF) plugin to extend the blog’s functionalities.
– Created a custom post type exclusively for book sales, simplifying the management and display of book-related content.
– Customized the post type template to showcase book details, reviews, and purchase links effectively, encouraging higher book sales conversions.
4. SEO Optimization:
– Conducted comprehensive keyword research, focusing on relevant and high-traffic keywords that resonated with the blog’s theme.
– Implemented on-page SEO elements, including optimized meta titles, meta descriptions, and header tags, to improve search engine rankings.
– Enhanced site speed by optimizing images and implementing caching techniques, leading to a smoother user experience.
– Created an XML sitemap and submitted it to search engines for efficient crawling and indexing, further boosting the blog’s visibility.
1. Pinterest Issue Resolved: The successful implementation of fixes and optimizations allowed MomRemade.com to overcome Pinterest sharing issues. This led to increased visibility, higher social media engagement, and improved traffic from Pinterest.
2. Enhanced Design and User Experience: The website redesign using Elementor Pro significantly improved MomRemade.com’s visual appeal and user experience. The blog now effectively communicated its spiritual message, leading to increased user engagement and longer average session durations.
3. Custom Book Sales Section: The introduction of the custom post type for book sales enhanced Julie’s ability to promote her books and connect with her audience. The well-designed book sales section attracted users’ attention, resulting in higher book sales conversions.
4. SEO Optimization Impact: The implementation of SEO strategies proved beneficial, as MomRemade.com experienced increased organic traffic and visibility on search engines. This allowed the blog to reach a broader audience and fulfill its mission of inspiring spiritual growth.
Conclusion:
Through resolving technical issues, revamping the design using Elementor Pro, creating a custom post type for book sales using ACF, and implementing SEO optimization, Julie’s blog, MomRemade.com, underwent a remarkable transformation. The blog’s enhanced user experience and spiritually uplifting content contributed to increased engagement and conversions. Julie’s noble mission to help readers navigate relationships and grow closer to Christ was now empowered by an attractive and SEO-optimized platform, enabling her to reach and impact a wider audience with her inspiring message.
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