Redesigning and Securing the BlackExcellence.com Blog

Client

Black Excellence

Tools

Zox WordPress Theme, Custom Development, Custom PHP

Services

Theme Development

Sector

News Blog, Black

Redesigning and Securing the BlackExcellencecom Blog

Black Excellence

BlackExcellence.com is a WordPress-based blog facing several technical issues, including malware-embedded URLs, low-quality engagement, and slow website performance. The blog owner reached out to us for help fixing these issues and improving the overall user experience on the site.

Project Challenges

Problem:

1. Tons of comments were inserted by the Real Time Find and Replace plugin that slowed down page load time and caused harm to the site’s revenue.

2. Placeholders were disabled on the site, leading to low engagement and slow performance.

3. A high percentage of low-quality engagement was above the recommended threshold.

4. Mobile posts were not working.

5. AMP pages were causing low engagement and needed to be removed.

What I Did

Solution:

1. Removing the Real-Time Find and Replace plugin and optimizing the settings with the Leap team to improve the site’s performance.

2. Re-enabling placeholders on the site to improve performance and increase revenue.

3. Utilizing a bot fight service eliminates low-quality engagement and secures the site against malware.

4. Removing AMP pages and replacing them with mobile pages for a better user experience.

5. Working with the site speed person and Ezoic to get the site back to its optimal state.

New Website Benefits

Result:

By implementing these changes, I improve the performance and user experience on BlackExcellence.com significantly.

The site loads faster, have higher engagement, and is more secure against malware and low-quality traffic.

The blog owner was pleased with the results and saw an increase in revenue.

Conclusion:

I improved the overall performance and user experience on BlackExcellence.com by identifying and fixing the underlying technical issues. The blog owner was able to achieve the results they wanted, and we were able to deliver a high-quality solution that met their needs.

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